The short answer is that other users have done both, used a single, broadly descriptive term like 'lead' and/or field-by-field breakdown of the message content. The best practice, and what others have done, is to have a rather broadly worded piece of content and then associate a data model entity to the content. This entity would also be connected to one or more data model attributes which could eventually be associated to a data table. The attributes would be where you would most likely have the field-by-field breakdown occur.There are a few variables that are taken into consideration when trying to determine what level you would like to go to. One of the more important variables is regarding how closely you would like to represent your data.
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