… And first, why bother with business scenarios?“What if…?” There are many challenges in and around building business scenarios. One is the recognition for the need to even create business scenarios.
Words, phrases and vernacular evolve within cultures, just as customer expectations, technology and business models evolve to meet the changing needs of the times. There may be some old-time phrases you’ve never heard, ones that date back a century or more, that could still apply today.
In a world where you’ve got costly, bloated portfolios, dying technologies, and legacy systems slowing you down, how do you address clumsy, resource-sucking, zombie applications that are living in terms of cost, but dead in terms of value?
We all know the importance of customer journeys in today’s hyper competitive world where loyalty is a scarce commodity. In fact the journey mapping might even be more important than the technical interaction experience that customers are keen on at the moment. Customers really want to know that you understand them and anticipate what they need in their time pressured world.
In today’s digitally-driven, consumer-led market, how quickly your company can move to digital could be the deciding factor in terms of whether your company sinks or swims. Given the connectivity between consumers and brands, heightened by mobile devices and social media, there are increased expectations for intimacy and “always-on” availability.
Sounds like the beginning of a stand-up comic’s monologue, right? To bank executives who aren’t ready for the ‘new order’ of banking, that question is no joke … because the answer may soon be "no one".