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Blog EN - Business & IT Transformation
Read expert views on the newest business and IT transformation trends.
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Business Transformation

What business leaders can learn about customer journey mapping from Super Bowl LII

Super Bowl LII is fast approaching and the excitement is growing as football fans get ready to watch the Philadelphia Eagles play the New England Patriots to decide the league champion for the 2017 NFL season. On February 4 at the U.S. Bank Stadium in Minneapolis, Minnesota, the 52nd Super Bowl will bring two top-tier, elite teams to the field to battle for glory and the title Super Bowl Champion.

mhebda
2 weeks ago
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Business Transformation

[Customer] Love is a Battlefield

In an increasingly connected digital world, the adage – it’s not the destination, it’s the journey – takes on new meaning. What once conjured memories of family holidays past, the journey, specifically the customer journey, now defines the path of engagement between a business and its customers, and sets the course for the customer experience.

LeahTucker
3 weeks ago
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Business Transformation

3 Must-Remembers Before You Begin Customer Journey Mapping

Discussions about customer journey mapping often focus on an end game of improving the customer experience. But that’s not why leading companies invest in customer journey mapping; it isn’t the final goal for businesses.

smyers
18 January 2018
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669
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Business Transformation

How our New HOPEX Release Helps you Drive your Business and IT Transformation Programs

In today’s world, many large companies have initiated digital transformation projects to improve and simplify the customer experience but also to increase their operational efficiency.

gabrielg
24 October 2017
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Business Transformation

6 Steps to Building a Business Case for Enterprise Architecture

Sometimes, even a plan needs a plan. More and more companies are leveraging enterprise architecture each day to map out their ecosystems and create visibility into their business landscapes. After all, business transformation is a priority for many organizations and you can’t change what you can’t see. However, some executives still aren’t convinced that putting enterprise architecture at the center of your transformation efforts is the answer. Let’s talk about how to create an easy-to-understand value proposition tailored specifically to your business.

mhebda
5 October 2017
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