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Blog EN - Business & IT Transformation
Read expert views on the newest business and IT transformation trends.
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Business Transformation

Is customer journey a buzzword, or is it here to stay?

 Has “customer journey” become one of these cliched and over-used phrases – a quick Google search of the term currently generates just under 23 million results in less than half a second – or is it worthy of its popularity?

BB-Mega
2 weeks ago
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419
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Business Transformation

Foster Innovation and Align with the Business Thanks to Enterprise Architecture

Ten years after the 2008 financial crisis, analysts are now predicting that the U.S. economy will remain robust in 2018. The stock market has hit record high after record high in 2017, and many companies are reporting strong earnings. In this context of business growth, innovation and digitization are a key success for companies, and IT departments have a key role to play. 

gabrielg
8 March 2018
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419
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Business Transformation

How customer experience is driving business transformation in 2018

The New Year is here and along with it come our new goals, resolutions, and hopes for an exciting, transformative, and successful 2018. Businesses are also busy planning their goals for the year and one big 2018 goal that is trending and will transform business this year is a renewed focus on improving customer experience.

ElsbethMcSorley
1 March 2018
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Business Transformation

Toys R Us and Maplin: Why customer experience just got even more crucial

Many theories have already emerged to explain and make sense of the recent collapses of Toys R Us UK and electronics retailer Maplin. These follow well-publicised problems for other household names such as New Look and House of Fraser, as well as a range of other national retailers in the UK.

BB-Mega
1 March 2018
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Business Transformation

What business leaders can learn about customer journey mapping from Super Bowl LII

Super Bowl LII is fast approaching and the excitement is growing as football fans get ready to watch the Philadelphia Eagles play the New England Patriots to decide the league champion for the 2017 NFL season. On February 4 at the U.S. Bank Stadium in Minneapolis, Minnesota, the 52nd Super Bowl will bring two top-tier, elite teams to the field to battle for glory and the title Super Bowl Champion.

mhebda
1 February 2018
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illu-blog-cjm.jpg
Business Transformation

[Customer] Love is a Battlefield

In an increasingly connected digital world, the adage – it’s not the destination, it’s the journey – takes on new meaning. What once conjured memories of family holidays past, the journey, specifically the customer journey, now defines the path of engagement between a business and its customers, and sets the course for the customer experience.

LeahTucker
25 January 2018
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